Engagement Strategy · App Development

Giving Tropfest fans a voice!

Tropfest, the worlds largest short film festival, were looking for a way to make their event even more interactive. They needed a way to engage with fans who attend the events throughout Australia as well as those who watch at home.

We worked with the Tropfest team to create the ‘You Be The Judge’ app which allows everyone to have their say in selecting the fan favourite film. The iOS and Android app was created to engage with fans before, during and after the event. The app provides trailers and key film information before the event. During the event, fans can rate each film as it airs at the event and on the SBS 2 simulcast. Once the films have aired at the event the app is updated to contain the full length films. The film which receives the highest overall rating by the fans is awarded the Tropfest fan favourite award.

We are blown away with the response to the Tropfest You Be the Judge app!  We've had over 40k, screen views in less than a week surrounding the festival.  

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